Known most affectionately as “Mama Swag”, donned upon her by both the emerging

artists and young business professionals she mentors, Tina Cole has been driving and

inspiring a standard of excellence in business for over 25 years. Now as a business

leader and visionary, she brings her tenured success to the Entertainment Industry.

Her entrepreneurial drive and wealth of insights as to what really creates success and

profitability has now been infused into one of her greatest passions - music. Her goal is

to bring business discipline and strategies to the music scene with a grass roots

approach.

As the CEO and Co-founder of Alaeze Group International (AGI) – a premier Talent and

Lifestyle Marketing Company, Tina and her team focus is on developing market-leading

positions in Talent Management & Development, Live Events, and Recorded Music

Promotion.

It’s not everyday that an Independent Music Executive Producer has the opportunity to

work with chart topping producers and songwriters. Tina has worked with legendary

greats such as: Scott Storch (Justin Timberlake, Dr. Dre, Christina Aguilera, DJ Kalid,

Beyonce); Jason “Poo Bear” Boyd (Justin Bieber, 112, Sam Smith, Skrillex, J Blavin, Chris

Brown) ; The Underdogs (Babyface, Rodney Jerkins, Tyrese); Stephen “Random” Russell

(Jordin Sparks); The Audibles ( Justin Bieber, Mary J Blige, Lupe Fiasco, Chris Brown); Al

B. Sure; Boi 1DA (Drake, Eminem, Nicki Minaj, Kendrick Lamar, Cardi B) ; Nick Carter

(Back Street Boys); and Roy “Royalty” Hamilton III (Mia Martina, R. Kelly, NSYNC, Cheta

Girls). She also facilitated rapper features with Kendrick Lamar and Tyga. Tina has also

had the distinct privilege of having one on one discussion’s with music industry greats,

such as Quincy Jones, and Ralph Johnson of Earth Wind and Fire, and has on going

business relationships Rhonda Bedikian of Heavy Harmony Music and legendary music

executive Ernie Singleton in Los Angeles California.

 

Tina developed and co-founded “The Music Quadrant ©”, an academic approach to

artist development. The program is facilitated by a passionate group of business and

creative professionals committed to empowering aspiring talent. The curriculum is

designed and delivered to provide the aspiring artists (artists, songwriters and

composers) with the skills, tools and knowledge required in creating, marketing, and

commercializing their talent on a local, national and international level, understanding it

is a business.

On April 16, 2020, By the Executive Council of Ontario, Santina Colalillo, P.K.A. Tina

Cole, was appointed to the Board of Directors of the Ontario Media Development

Corporation (OMDC). The OMDC, commonly known as Ontario Creates, focuses on

encouraging strategic business partnerships among the converging cultural media

industries, including film and television production, book and magazine publishing,

sound recording and interactive digital media. In addition to fostering partnerships, the

agency seeks to address the distinct challenges each of the cultural industries faces in

domestic and international marketplaces.

In June 2022, Tina was invited to Join the Recording Academy – Los Angeles Chapter (The

Grammy’s). Her peers deemed her as one of the select individuals to join the Recording

Academy as of the New member class of 2022. The invitation is a reflection of her

creativity, leadership, and contributions to the recording arts. It’s an opportunity to serve

her community, celebrate her craft, and build a stronger future for all music makers.

 

Tina’s mission to see Canadian artists rise to the top of the international charts is driven

by passion, her own personal journey and a true sense of community. Her years of

volunteer service with the Peel Youth Justice Committee, where she made a difference

in the lives of youths from all different backgrounds. As founder and past President and

Chair of the Board of Mississauga ITALFEST, she gave countless volunteer hours to

develop and present a premiere, award winning Italian Cultural festival, as a project

close to her heart as she celebrate her roots, heritage and culture of origin. These

initiatives are some of many she is involved in, that exemplify the spirit of giving that

she believes is essential in any genuine endeavor, and to the essence of music itself.

Mama Swag for Canadian Artists!

 

Mama Swag for Artists – She’s making it happen!